BMW GROUP UK sales grow in challenging November market

(lifePR) (München, ) The BMW Group in the UK (BMW and MINI combined) has reported a rise of 12.3 per cent in its November sales increasing from 11,644 to 13,079 vehicles compared to the same month last year against a market which has seen overall sales fall by 11.5 per cent. The Group has also seen sales increase in the first 11 months of 2010 to 141,165 vehicles, a rise of 11.3 per cent compared to a 3.4 per cent market increase, from the 126, 824 vehicles sold in the same period in 2009.

"We have seen a strong sales performance from BMW Group in the UK this year and, with sales passing the 100,000 mark, BMW is on track to secure its position as the UK's leading premium brand for the year," said Tim Abbott, Managing Director of BMW Group UK. "Both BMW and MINI brands have outperformed the market year to date and this is being driven by the 3 Series which became the UK's sixth best-selling car in November and the new 5 Series saloon models. The MINI Countryman is sold out until next spring and demand is already looking very high for the newly-launched 5 Series Touring and X3.

"BMW Motorrad is also performing well, with motorcycle sales up on last year, and new models winning national awards."

BMW Brand Sales

From January to November, sales of BMW brand vehicles increased by 12.3 per cent with a total of 102,045 vehicles representing just over 5 per cent of the UK market.

MINI Brand Sales

Year to date MINI is the ninth best-selling car in the UK with sales of 39,120 vehicles an increase of more than eight per cent compared to the same period in 2009.

BMW Motorrad

BMW Motorrad sales increased by 13.8 per cent in the first 11 months of this year to 6,546 from 5,752 motorcycles in the same period last year. The launch of the S 1000 RR earlier this year was met with critical acclaim, Fast Bike awarded the S 1000 RR Sports Bike of the Year, recently MCN awarded the bike best Sports Bike over 751cc as well as the converted Machine of the Year. Motorcycle News also awarded the R 1200 RT best Touring bike of the year. Motorrad currently has four motorcycles in the top ten, more than any other brand.


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Angela Stangroom
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