The new BMW X3 20dxDrive M Sport

(lifePR) (München, ) BMW's popular all-new X3 range is to be enhanced with the addition of an M Sport specification. The mid-range Sports Activity Vehicle, that first went on sale last month and now has healthy order bank stretching six months ahead, will be offered with an M aerodynamic body styling package to enhance its sporting look.

The M Sport specification sees 18-inch star-spoke M alloy wheels, chrome plated door sill finishers with M designation, High-gloss Shadowline exterior trim for the window surrounds, M Sport multi-function steering wheel, Sport seats and Anthracite headlining added.

The BMW X3 20dxDrive M Sport goes on sale March, 2011 with prices being announced and a later date.

BMW Winter Tyre Programme sales success

With the early onset of extreme cold weather BMW owners have proved to be savvy shoppers, with nearly 4,000 winter tyre and wheel packages being sold already. In this, the first year of the BMW Winter Tyre programme, demand has far exceeded expectations with the special rubber proving to be a hit with both existing and new BMW owners.

The winter wheel and tyre packages developed by BMW have been specially engineered to operate much better than summer tyres at temperatures below 7°C.

The tyres are made from a different mix of rubber / silica compound which enables them to operate efficiently at much lower temperatures. The tread pattern also features a greater number of grooves and sipes, smaller cuts in the rubber, that retain snow in these recesses for better traction. In wet weather conditions the tread pattern also disperses water far quicker than summer tyres for better grip and thus, a higher degree of safety.

Prices vary by model but start at £600 for a complete set of four winter wheels and tyres on a BMW 1 or 3 Series.

BMW 1 Series Coupé voted Car of the Year by What Car? readers Beating off strong competition from the likes of Porsche and Aston Martin the BMW 1 Series Coupé scooped the category honour for the Best Coupé in the annual What Car? Readers Awards. With not one reader awarding it less than four stars, BMW's smallest coupé then went on to take the title as Best Car Overall with an average score of five stars. The 1 Series Coupé came out on top being praised for its solid build quality, wallet pleasing economy and grin inducing dynamics.

James Morrison, BMW 1 Series Product Manager, said of the win: "To have beaten such tough competition is a testament, not just to the quality of the BMW 1 Series Coupé, but also to our customers who are so passionate about their cars. With the customer being the most important critic, BMW couldn't be more proud to have won such an important award."

The BMW 1 Series Coupé and Convertible will be revised for March 2011 to keep them ahead of the competition. One new feature is the introduction of an Aero Curtain which channels air from the front of the car through two ducts that exit in the wheel arches. This jet of air creates a curtain that smoothes air flow in the wheel arch region to improve overall aerodynamics and lower CO2 emissions.

New January pricelists available for download

With VAT rising to 20 per cent in the New Year all of the on-the-road prices for the entire BMW range will be changing. New pricelists, for all models, are available to download now from www.press.bmwgroup.co.uk.

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