Dubai Lynx Launch Design Category in 2011 Rodney Fitch CBE to Chair Inaugural Design Jury

Rodney Fitch (lifePR) (London, ) To further enhance and complement the creative advertising and communications awards of the 4th Dubai International Advertising Festival, a new Design category will be added in 2011, chaired by the distinguished designer Rodney Fitch CBE, founder of Fitch and Professor of Retail Design at TUDelft University, Holland.

The Design category will honour the creative and innovative use of design for brand and product communication and development. Categories will broadly include Packaging Design, Brand Identity and Environmental Design with entries being rewarded for Strategy, Creativity, Execution and Results.

"Design is a fundamental element in advertising and is at the heart of consumer engagement, so it's appropriate that we should include Design to sit alongside all the other categories currently judged and awarded at the Dubai International Advertising Festival," says Steve Lane, Dubai Lynx Festival Director, on the introduction of the new category.

Welcoming the appointment of Rodney Fitch, Philip Thomas, Festival CEO, comments, "We are delighted to be working with Rodney again. He chaired the inaugural Cannes Lions Design Jury for us, and therefore the launch of the Design category at Dubai Lynx could not be in better hands. Known for his brilliant work in Design throughout his impressive career, Rodney will be bringing a wealth of knowledge to the judging process."

During a distinguished profession in design that has spanned nearly forty years, in which he founded and built his now WPP owned design firm Fitch into a truly global agency, Rodney now works as an independent practitioner, consultant, advisor and academic. In recent years he has enjoyed significant involvement with the emerging retail industry in SE Asia and India.

Rodney Fitch has for long been identified with innovative retail design and in 1990 Phaidon published his book 'Fitch on Retail Design' which has become one of the standard texts on this subject. He is passionate about Design being an integral component of successful business strategy.

Rodney has served as a member of the Design Council and as a past president of the Chartered Society of Designers, Cannes Lions and D&AD. In 2005 he was inducted into the Legion of Honour and Hall of Fame of the American Institute Design, the most prestigious award in retail design for an individual, and in 2006 was a finalist for the Prince Philip Designer's Prize. He was awarded a CBE in 1990 for services to the British Design industry. He is also very active in the development of design education.

Rodney Fitch commenting on his role said, "Since Design is at the very heart of all creative work, I'm naturally delighted that it is now an integral part of the Dubai Lynx Festival. It is a very great honour to be the inaugural President and I look forward to working with my distinguished fellow jurors and to seeing some exceptional and original work both from the region and beyond."

Entries are now open for all categories - Film, Print, Outdoor, Radio, Media, Direct, Sales Promotion & Activation, Interactive, Craft, Design and Integrated advertising. For information about the 2011 Dubai International Festival, register to attend or submit entries, please go to www.dubailynx.com.

About Rodney Fitch

Rodney Fitch was born in London and studied architecture and building, furniture, interior and theatre design at various London colleges of art and design, including Central Saint Martins.

In 1972 Rodney founded his firm, Fitch and Company Design Consultants, which as Fitch, grew to become one of the largest and best-known design brands. Working from offices in London, Paris, Madrid, Dusseldorf and the USA, the firm employed some 450 staff working on a broad range of multidisciplinary projects. Supported by Cazanove, Fitch took this business public on the LSE in 1992, the first design business ever to be listed. In 1994 Rodney Fitch resigned from Fitch in order to form a new, smaller, more focused consulting firm, Rodney Fitch International (RFI), specialising in retail and entertainment interiors and brand communication graphics, with projects and clients located in, SE Asia and China.

In 2004 at the invitation of Sir Martin Sorrell, Rodney sold RFI to WPP and rejoined his original firm, Fitch, now owned by WPP, as Chairman and CEO. Having subsequently built Fitch into a truly global agency, through a combination of both organic and M&A growth, with 12 studios in the USA, Europe, the Middle East and Asia, he stepped down in December 2009 and now works as an independent practitioner, consultant, advisor and academic.

During some 40 years of practice, Rodney has built an unmatched portfolio of successful projects and connections across all sectors of Industry; particularly so in retailing, across all geographies. In recent years he has enjoyed significant involvement with the emerging retail industry in SE Asia and India.

Rodney Fitch has for long been identified with innovative retail design and in 1990 Phaidon published his book 'Fitch on Retail Design' which has become one of the standard texts on this subject. He is a regular conference speaker, commentator and contributor in the creative press and media and passionate proselytizer for Design as an integral component of successful business strategy.

Rodney Fitch - Professional & Public Appointments

Professional Appointments:

-Elected member of Design and Art Directors Association (DADA) 1966
-Executive Management Committee member 1973/75. President in 1985/86
-Elected Fellow of the Chartered Society of Designers (CSD) 1978
-CSD Council Member 1981, Treasurer 1982/84 and President 1988/90
-Fellow Royal Society of Arts (FRSA), elected 1978
-Member of the board of Management of the Design Management Institute, Boston - 1990/92
-Trustee, Cartoon Trust, London - 1990/96
-Honorary Member, since 1991 of the Association of USA Professional Design Firms (APDF)
-Honorary Fellow, Royal College of Art 1990
-Visiting Professor at Rotterdam Hoegenschool Academy (Holland). Course Supervisor 'Retail Communications M.A.', since 1997
-Inducted into the Legion of Honor and Hall of Fame of the American Institute of Design 2005
-Nominated for Prince Philip Designer of the Year 2006
-Honorary Fellow, University of the Arts, London (UAL) 2008
-Design Lions Jury President, Cannes Lions International Advertising Festival 2008
-Elected Artworkers Guild of Great Britain 2009
-Design Jury President, Spikes Asia Advertising Festival 2009
-Professor, School of Architecture, Engineering and Design, Delft University (Holland) 2009
-Honorary Doctorate, Virginia Commonwealth University (Qatar), Richmond USA 2010

Public Appointments:

-St Martins School of Art: Governor 1980/86
-Art Colleges Foundation Committee: Deputy Chairman 1986/89
-University of the Arts, London (formerly The London Institute): Deputy Chairman of the Court of Governors
-1989-2006: Chairman of the Finance Committee 1997-2005, member Personnel/Estates and Conferments Committees. 1989 - 05, member Development committee 2005
-Public Orator for Annual Conferment Ceremonies at the UAL
-Royal College of Art: Member of Council 1988/94. Member of Finance committee 1989/93
-The Design Council: Member of Council 1987/94
-Victoria and Albert Museum: Trustee 1990/2001 with special responsibility for V&A Enterprises and contemporary collecting. Board member of V&A Enterprises 1994. Chairman 2002. Board member of The Wellington Museum at Apsley House 1998/2001
-Member of the Board, The City of London Festival of the Arts 1997/2002
-Awarded CBE 1990 "for service to design"

Kontakt

Cannes Lions International Advertising Festival
Greater London House, Hampstead Road
-NW1 7E London
Amanda Benfell
PR & Press Manager
Cannes Lions, Eurobest, Dubai Lynx, Spikes Asia
Steve Lane
Dubai International Advertising Festival
Festival Director

Bilder

Social Media