Rémi Babinet And Daniel Morel First Spikes Asia Jury Presidents ToBe Named

Delegate Registrations now open
Remi Babinet (lifePR) (London, ) Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications for Asia, is pleased to announce the first jury presidents who will head to Singapore to chair this year's awards. Rémi Babinet, Chairman of BETC Euro RSCG and Global Chief Creative Officer of HAVAS will lead the Film, Press, Outdoor and Radio jury as well as the Integrated jury; and Daniel Morel Chairman and CEO of Wunderman, will chair the Direct and Promo & Activation jury.

"It's an honour for us to have Rémi and Daniel chair at Spikes Asia this year. Two greatly admired industry leaders whose commitment to their profession and immense expertise will be significant for the awards and for the region," says Terry Savage, Chairman of Cannes Lions, who with Haymarket is joint organiser of the Festival.

Rémi Babinet founded BETC Paris in 1994, carving out a brand image that is original and modern for its many clients, such as Evian, Air France, Peugeot, Canal+, Petit Bateau and Lacoste. In 2010, the Evian Rollerbabies campaign was certified by the Guinness World Records as the most viewed online ad of all time with over 165 millions views and counting. BETC was ranked the second most creative agency in the Gunn Report 2010 while its Canal+ 'The Closet' spot was the most awarded in the world.

Rémi has consistently challenged the traditional limits of advertising by opening up his agency to new creative fields and creating new ways with which to interact with consumers, such as producing 'Panik' parties in Paris, bringing together artists and alternative music scenes as well as inaugurating an 800 m2 space in the agency dedicated to fashion, design, art and photography.

"I am delighted to be a part of the Spikes experience this year. This festival is an important measure of creativity and I am looking forward to seeing what the region has to offer" says Rémi.

Daniel is responsible for transforming Wunderman into one of the most formidable digital marketing networks in the world, with 15+ companies covering every aspect of relationship marketing, and some of the world's best-known brands as clients.

On joining the agency, Daniel reaffirmed its commitment to the fundamental marketing principles and spirit of innovation, and mapped out a strategy for growth. This led to powerful global account relationships with first IBM, then Microsoft and Nokia, which along with Ford are among the agency's largest accounts, demanding scalable, high-impact, cost-effective campaigns in some 50 countries. Daniel launched an aggressive strategy to expand the agency's influence in digital direct marketing, acquiring 18 best-in-class interactive and analytics firms around the world since 2005-AGENDA, Blast Radius, Designkitchen, TheseDays and ZAAZ, among them. In 2010, Daniel enhanced the agency's foothold in the analytics area by expanding KBM Group across Europe and adding I-Behavior and MDI to its ranks.

"Spikes Asia represents the best, restless, inquisitive spirit of advertising that region offers the world today," comments Daniel. "I am excited to see work that simultaneously inspires and challenges."

Taking place at Suntec Singapore, the festival offers an intense and challenging programme of seminars and workshops focusing on creativity, inspiration and learning for individuals involved in creativity and communications. Delegates include creatives, art directors, copywriters, media agency executives, clients, account managers, agency heads, producers, directors, young creatives and students from the region and around the globe, who can view exhibitions of creative work from Asia-Pacific, enjoy networking events in the evening and celebrate the best creative advertising and communications work in the region at the Spike Asia Awards Ceremony.

"Spikes Asia will once again offer an unrivalled programme for delegates featuring serious debates, motivational presentations, inspiring work and enjoyable networking," comments Myriam Coupard, Spikes Asia festival director.

Delegates registering before 1 August can take advantage of the early bird registration (Delegate price S$749. Early Bird price S$649). There are also reduced registration packages for young creatives and young marketers (S$449) and students (S$219).

For further information and to register to attend Spikes Asia 2011, please go to www.spikes.asia.

More about the Jury Presidents

Media Jury President::

Rémi Babinet
Chairman, BETC Euro RSCG
Global Chief Creative Officer, HAVAS

Rémi is the founder of BETC Paris, France’s leading agency, and Global Chief Creative Officer of the HAVAS network. Now 16 years old, BETC holds a unique place in the international advertising industry.

Named ‘most creative French advertising agency’ 12 times in 16 years, BETC has carved out a brand image that is original and resolutely modern for its many clients – evian, Air France, Peugeot, Canal +, Petit Bateau, Lacoste. BETC regularly wins international prizes for its campaigns, being one of only 10 agencies in the world to be ranked in the Gunn Report for the last seven years in a row, and with BETC’s infamous Canal+ spot “The Closet” just confirmed as the most awarded film in the world this year.

Rémi’s recent achievements include the evian Rollerbabies campaign, which has spawned the most viewed online ad of all time (certified by the Guinness World Records –over 120 million views and counting.

As Chairman of BETC, Rémi Babinet has consistently challenged the traditional limits of advertising, opening up his agency up to new creative fields. Since 2001, Rémi and the agency’s TV production department have produced the ‘PANIK’ parties in Paris, bringing together artists from the alternative rock and electronic music scenes, such as Justice, The Film, SebastiAn, Jay Jay Johanson, Archive, Peter Kruder, Neneh Cherry.

In 2003, Rémi Babinet inaugurated the Passage du Désir, an 800 m2 space on the agency ground floor dedicated to fashion, design, art, photography (showing, amongst others, Hussein Chalayan, Yohji Yamamoto, Viktor & Rolf, Christian Lacroix, the ‘Festival d’Automne de Paris’, Rineke Dijkstra, Ruri, Joana Vasconcelos, World Press/Paris Photo Month, Dyfashional). It is Rémi’s belief that advertising should be open to and engage with the world around it, thereby creating new ways with which to interact with society and consumers.

Rémi Babinet is Head Lecturer at the Institut des Sciences Politiques in Paris. From 2003 to 2007 he was President of the French Art Directors Club, association that represents advertising creatives and in 2008, he was Guest Editor of the Gunn Report, which ranks the best creative agencies around the world. In 2008 he conceived and wrote the book BETC Paris, global advertising agency, published and distributed worldwide by BIS Publisher. Last year Rémi was Foreman of the D&AD TV advertising jury and was voted onto the Andys jury. He is very much looking forward to being President of the Film, Press, Outdoor and Radio jury at Spikes Asia 2011.

Direct and Promo & Activation Jury President:

Daniel Morel, Chairman and CEO
Wunderman

On joining the agency, Daniel reaffirmed its commitment to the fundamental marketing principles and spirit of innovation, and mapped out a strategy for growth. This led to powerful global account relationships with first IBM, then Microsoft and Nokia, which along with Ford are among the agency’s largest accounts, demanding scalable, high-impact, cost-effective campaigns in some 50 countries.

Daniel launched an aggressive strategy to expand the agency’s influence in digital direct marketing, acquiring 18 best-in-class interactive and analytics firms around the world since 2005—AGENDA, Blast Radius, Designkitchen, TheseDays and ZAAZ, among them. In 2010, Daniel enhanced the agency’s foothold in the analytics area by expanding KBM Group across Europe and adding I-Behavior and MDI to its ranks.

Daniel is a member of the World Economic Forum’s Media, Entertainment & Information Industry Agenda Council 2010. In 2010, he served as jury president at the Cristal Festival, and also served as a member of the Direct Marketing Association’s Executive Board of Directors and Chair of its Marketing and Communications Standing Committee from 2004 to 2008. Daniel is a past president of the Cannes Lions International Festival of Creativity’s Direct jury and was a member of its inaugural Titanium jury. Wunderman work was recognised with the coveted Cannes Lions Direct Grand Prix in 2002.

The Spikes Asia Advertising Festival celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 18-20 September 2011

Building on 24 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by close to 1500 delegates in 2010, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print & Poster Craft, Film Craft, Design, Mobile and PR.

Kontakt

Cannes Lions International Advertising Festival
Greater London House, Hampstead Road
-NW1 7E London
Amanda Benfell
PR & Press Manager
Cannes Lions, Eurobest, Dubai Lynx, Spikes Asia

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