Draftfcb Again Sponsor Young Talent at Cannes Lions Roger Hatchuel Academy
(lifePR) (London, )For the second year running, Draftfcb will sponsor the Roger Hatchuel Academy at the 58th Cannes Lions International Festival of Creativity, taking place from 19-25 June in Cannes, France.
Introduced in 2003, the Roger Hatchuel Academy provides a group of international students studying advertising, marketing, communications or design with an invaluable one-week training and education course. Brainchild of the former Festival Chairman and named in his honour, the course aims to invest in the future of the industry.
A group of 31 students, aged 18-23, are selected for the course via international Festival Representatives in partnership with a designated school, university or foundation. After selection they are invited to the Festival for seven days where, in addition to taking part in Festival activities, they are subject to an intensive tailored programme of tutorials and discussions. Already confirmed to speak at the Academy are Jonah Lehrer, Michael Conrad, Jonathan Mildenhall and John Hegarty.
Heading up the Academy and offering guidance as Dean is Richard Boyko, Director and Professor of VCU Brandcenter. He will be accompanied by tutor Clive Challis, head of the Advertising Course at Central Saint Martins in London. Clive will provide daily training sessions and steer the students through their busy schedules.
Philip Thomas, CEO of Cannes Lions, comments: "As organisers of a global Festival of Creativity we understand the importance of investing in young, fresh talent. The Academy provides a unique opportunity for students and we are delighted that Draftfcb shares this vision and will once again sponsor the Academy, which has become a much valued and significant part of the Festival week."
From this year's group of students, representatives of the Academy and Draftfcb will offer an agency internship in several offices throughout Draftfcb's global network to the most promising participants.
"Draftfcb is committed to investing in and embracing the next wave of fresh ad talent from around the world. By sponsoring the academy we're fulfilling the critical need to help develop the new generation entering our industry", says Jonathan Harries, Draftfcb vice chairman and global chief creative officer.
Festival attendees can follow the students during their week in Cannes, as they share their Academy experiences via social media channels including Twitter using hashtags #CannesLions #RHA, Facebook on the Draftfcb Company page, Flickr at www.flickr.com/... and www.youtube.com/... for YouTube.
With its foundation based upon the equal principles of creativity and accountability, Draftfcb is the first global, fully integrated marketing communications agency to operate against a single P&L with one unified management team and no silos. The agency is driven by a singular focus on consumer behavior as expressed by its proprietary 6.5 Seconds That MatterSM operating system, which recognizes the brief period of time marketers have to capture consumers' attention through creative executions that inspire them to act. The Draftfcb network spans 161 offices in 96 countries and employs more than 9,200 people.
Cannes Lions International Advertising Festival Greater London House, Hampstead Road