Successful pilot project: Robinson Club convinced by protel Address Check
In cooperation with protel partner, AddressDoctor
(lifePR) (Dortmund, )Robinson Club GmbH, long-standing client of German protel hotelsoftware, has been using protel Address Check for a year to automatically complete and verify international guest address data across the entire chain on three continents. The benefits were obvious and convincing: Big time savings when collecting data as well as having complete and up-to-date contact data are two of the key advantages of protel Address Check.
Correct and complete guest data right from the start is every hotelier's dream. Long-term guest loyalty can only be achieved by close contact with guests and personalized direct marketing. And this is only possible if the guest's address data is complete and up-to-date. protel Address Check offers the ideal basis for direct marketing tailored to guests' needs and provides the perfect technological framework: The automatic completion and correction function speeds data collection by 40% when creating a protel guest profile. Address data collected through online bookings will also be automatically completed, added or edited wherever necessary and entered directly into the newly created guest profiles.
This is made possible by the protel Address Check interface which enables data exchange between the protel PMS in the Robinson Clubs and the third-party address verification service, AddressDoctor. protel Address Check is particularly beneficial when hosting many international guests: AddressDoctor provides address data from more than 240 countries meeting the respective postal requirements. Bernd Schindler, IT Divisional Director of Robinson Club GmbH, recognizes the value of this, stating: "Global country coverage is extremely important to us, as we operate worldwide." Schindler was also greatly impressed by the fact that "protel Address Check was implemented into Robinson's protel PMS at just the push of a button."
It is difficult to imagine how many addresses this affects when dealing with 12,600 beds worldwide. And the quality of address data is not only essential to stay in touch with guests via mail, but also "for the communication between each individual Robinson Club and the guests when making a reservation and welcoming them on the day of their arrival. By speeding up all these front desk procedures, protel Address Check does not only offer significant benefits for the hotel - guests as well will be happy to enjoy a relaxed stay and superb guest service.
- Please view the product information about the advantages of protel Address Check and visit our website to find more useful protel Add-ons (http://www.protel-hotelsoftware.com/...) that support daily business processes.