Design, inventive talent and extraordinary concepts

A portrait of the company KLAFS GmbH & Co. KG, market leader for sauna, pool and spa
KLAFS is the market leader for sauna, pool and spa and the innovator in the industry which sets new trends in sauna and spa again and again. That is the reason why the brand KLAFS is one of the winners of the new German Brand Award. It is created by the German Design Council in order to award pioneering brands and brand-builders (lifePR) (Schwäbisch Hall, ) What comes from KLAFS is sending a clear signal again and again: Design, inventive talent and extraordinary concepts are the main reasons why KLAFS has become the innovation driver for the whole sauna and spa industry.

Since 1928, KLAFS has been creating places of relaxation for the body and spirit. Helping the sick and protect the healthy from disease – that is the explanation of company founder Erich Klafs why he has devoted his life to the medical bath therapy and later the sauna.

Although the wellness trend sometimes yield strange results: The company stands without compromise in the tradition of Erich Klafs. Wherever KLAFS is written, there is always well-being and health in it. The company aims to enable people to live a better life – both physically and mentally. A clear mission, which is the motivating force for the KLAFS team day by day.

For that reason the company, which once has been a small family business, has advanced to become a world market leader in the sauna, pool and spa sector. Today, over 600 employees work on fulfilling – and surpassing – the growing demands of customers. From the small, private dream sauna right up to the luxurious hotel spa. And this across the entire world, with competent advice from carefully trained experts and an on-site service from the experienced service team. 

With pleasing regularity, KLAFS manages to introduce surprising new concepts for wellness and health. Together with renowned designers, the company not only develops innovative, but also beautifully formed products. This is proven by numerous prestigious awards, such as the “iF Product Design Award in Gold”, the “Red Dot Design Award” or the “European Spa Award”. Therefore the successful company has made his way up to a leading brand, which is high profiled and highly respected in large parts of the general public. This is why a top-class committee has chosen KLAFS for the project „Brands of the century”. And the brand KLAFS is one of the winners of the new German Brand Award. It is created by the German Design Council in order to award pioneering brands and brand-builders.

In order to meet growing demands and implement the many ideas of architects and builders with regard to sauna, pool and spa as best as possible, KLAFS has constantly expanded its range of services. From the basic concept to the fine-tuning; from interior fittings to the completed operation, KLAFS specialists take care of many different customer requests. This often results in wonderful, individual solutions, such as the Dolder Grand Spa in Zurich (Architect Lord Norman Foster) or the Biorhythm-Spa outfitting for Roomers Hotel in Frankfurt (Nik Schweiger).

The manner in which KLAFS takes responsibility for the environment while interpreting market developments sensitively for the individual situation can be seen in numerous innovative developments for an efficient use of natural resources. Intelligent control and energy saving packages such as Green Sauna or the new Green Steam for steam baths represent a concept of ecological sustainability, to which KLAFS is committed. The same applies to the Blue Angel environmental seal for all saunas or for the use of timber from sustainable, certified forestry. In each case, KLAFS is a pioneer in the market.

By these means, KLAFS sauna and spa landscapes pamper people across the world. For example in the Dolder Grand Hotel in Zurich/Switzerland, the Kameha Grand in Bonn/Germany, the Eden Roc in Ascona/Switzerland, the Momentum Spa in Duesseldorf/Germany, the Krallerhof in Leogang/Austria, the Corinthia Hotel in London/UK, the Faena Hotel in Miami/USA or the Shangri-La in Shanghai/China, to name but a few.

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Klafs GmbH & Co. KG
Erich-Klafs-Straße 1-3
D-74523 Schwäbisch Hall
Mark Böttger
Marketing
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