Ikea Honoured With Eurobest 2010 Advertiser Of The Year Award

(lifePR) (London, ) The organisers of Eurobest Festival, honouring advertising creative excellence across Europe, are pleased to announce that this year's recipient of the prestigious Advertiser of the Year Award will be the Swedish home furnishing retail company IKEA.

The Eurobest Advertiser of the Year award is presented to advertisers, born out of Europe, who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.

Working with a number of different agencies, IKEA have encouraged creative, unconventional and interesting advertising to raise awareness of their brand and drive people to enter their stores. The IKEA marketing strategy is based around their business idea of offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible can afford them; and their advertising campaigns also take onboard unique marketing conditions and cultural sensibilities of each country, which varies significantly across markets.

After winning their first Eurobest accolade at the inaugural awards in 1988, over the years, IKEA advertising has won 31 Eurobest trophies across all categories. They have also won numerous global awards including the Cannes Lions Film Grand Prix for 'Lamp' in 2003.

"IKEA wholeheartedly supports the creative output of their agencies, the outcome of which has been some outstanding and varying pieces of communication, while always remaining true to its brand values. We are proud to present them with the Advertiser of the Year accolade at Eurobest this year, an honour well deserved," said Philip Thomas, Festival CEO.

The award will be presented to Claudia Willvonseder, IKEA's Global Marketing Manager, at the Eurobest Awards Ceremony on Wednesday evening, 8 December, at the Curio-Haus in Hamburg. Having been responsible for the overall marketing activities at IKEA Germany for five years as Country Marketing Manager, Claudia was appointed Global Marketing Manager in October this year, also taking the responsibility for international projects and topics.

Commenting on the award, Claudia Willvonseder said, "Being engaging and connecting with our customers is what we aim for with our marketing communication since we believe that a strong brand is shaped in the hearts and minds of the many people. If this principle shows also to be a winning formula for Eurobest, we feel encouraged for our humbleness towards our customers."

IKEA, the world's largest furniture retailer, which specialises in stylish but inexpensive Scandinavian designed furniture, was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden. IKEA is named as an acronym comprising the initials of the founder's name, the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden). Around 565 million people visited IKEA stores in the past fiscal year. Currently there are more than 127,000 employees working in 317 stores in 38 countries worldwide.

The Eurobest Advertiser of the Year Award, which was introduced last year, was presented to Guinness in 2009.

For full information on how to attend the Eurobest Festival, please visit www.eurobest.com

About the Eurobest Advertising Festival:

Launched in 1988, Eurobest is Europe's leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Interactive, Mobile, Media, Direct, Sales Promotion, Design, Craft, PR and Integrated advertising. The awards, which are judged by Europe's top creatives, form part of a two-day Festival themed to identify and engage specific topics that are relevant to the European market. Launched in 2008, the Festival has been held in Stockholm and Amsterdam. Organised by the same team behind the Cannes Lions International Advertising Festival, the Dubai Lynx International Advertising Festival and Spikes Asia, the Eurobest Advertising Festival is a purely European event.


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