Alexander Schill to Chair Direct Jury

Warren Brown to lead Promo & Activation Jury at Cannes Lions 2011
(lifePR) (London, ) Two leading authorities will take on the roles of Direct and Promo & Activation jury presidents at the 2011 Cannes Lions International Festival of Creativity.

Alexander Schill, Global Chief Creative Officer and Partner of Serviceplan Group in Germany will chair the Direct Lions jury to award the best work that encompasses targeted direct communication that generates response or specific action whilst building and prolonging relationships.

After leading the German agency Springer & Jacoby to its most successful year in 2005 winning seven Cannes Lions in six different categories, Alex left in 2006 to become Chief Creative Officer, Member of the Board and Associate Partner at the Serviceplan Group (Serviceplan, Mediaplus, Plan.Net) one of the largest independent agencies in Europe with around 1,000 employees in five countries and clients like BMW, Lufthansa, O2 and Sony Ericsson.

Within four years Alex managed to push Serviceplan to number two in the German Creative Ranking (Manager Magazine 2010), number three in the Interactive Ranking (W&V 2009), number eight in the Cannes Lions Ranking of Direct Agencies (Cannes Report) and number fourteen overall ranking of agencies worldwide (Big Won 2008). Alex is listed number twelve Executive Creative Director worldwide (Big Won 2009).

Commenting on his role, Alex said, "It's a shame that some people still think a TVC is the supreme discipline. The truth is that the most fascinating work appears in categories like Direct and Promotion - because Direct and Promotion are the only categories that are not judged by their channel but are judged for their basic idea. I very much look forward to chairing an important category like Direct and work with the best creatives from all over the world in one jury."

Multi-award winner Warren Brown, Creative Founder of BMF in Australia, will head the Promo & Activation Lions jury, to award the freshest creative ideas that immediately engage consumers to products and brands achieving measurable results.

His awards include 19 Cannes Lions and seven D&AD Silvers spread across many categories and media channels. In 2009 BMF was awarded Australian Agency of the Decade. Warren has appeared in the D&AD Art Direction Book and D&AD's Best of 40 Years, 100 Best Posters of the Century and Cutting Edge Advertising. In the 2008 Won Report, Warren was ranked number three ECD in the world for direct marketing.

At Cannes Lions he's been a juror for Titanium and Film, sat on several juries for D&AD and the Clio Awards and chaired every Australian award show.

"The world of Promo and Activations is delivering breakthrough ideas that demand our attention. The creativity that is flourishing in this area is not only exciting and engaging but empowering on many levels. I can't wait to see what this dynamic category will do to challenge and delight us in Cannes 2011," said Warren.

"Promo & Activation Lions saw the highest increase percentage of all the categories last year at Cannes Lions, and since its inception in 2002, winning a Direct Lion has now become the most worthy global award in this category. We are extremely pleased to have such high calibre professionals as Alex and Warren to head the respective juries of these two categories to establish the best work out there that sets the benchmark for the future," remarked Philip Thomas, CEO of the Festival.

More About the Jury Presidents

Direct Jury President:

Alexander Schill
Global Chief Creative Officer & Partner
Serviceplan Group, Germany

Alex Schill was born with a Canadian passport, studied at High School of Fine Arts in Berlin for four years and then joined Springer & Jacoby Hamburg as a junior copywriter in 1994.

In 1998, he became the youngest Creative Director within Springer & Jacoby ever and in 2003 he was asked to lead as Chief Creative Officer. 2005 was the most successful year for the agency since its foundation: Springer & Jacoby won seven Lions and had 20 shortlists in six different categories at Cannes Lions.

In 2006, Alex left Springer & Jacoby to become Global Chief Creative Officer, Member of the Board and Associate Partner at the Serviceplan Group. The Serviceplan Group (Serviceplan, Mediaplus, Plan.Net) is one of the biggest independent agencies in Europe with around 1,000 employees in six countries and clients like BMW, Lufthansa, O2 and Sony Ericsson.

Within four years Alex managed to push Serviceplan to number two in the German Creative Ranking (Manager Magazine 2010), number three in the Interactive Ranking (W&V 2009), number three in the Cannes Ranking of Design Agencies (Cannes Report) and number fourteen overall ranking of agencies worldwide (Big Won 2008). Alex is listed number twelve Executive Creative Director worldwide (Big Won 2009).

Promotion & Activation Jury President:

Warren Brown
Creative Founder
BMF, Australia

Warren left Australia for the UK in 1980. His first TV campaign won two D&AD Silvers and British Television's Commercial of the Year.

His awards include 19 Cannes Lions, including three Gold and seven D&AD Silvers spread across TV, Print, Posters, Direct, Promo and Integrated categories.

At Cannes he's been a juror for Titanium and TV, sat on several juries for D&AD and the Clio Awards and chaired every Australian award show.

Warren has appeared in the D&AD Art Direction Book and D&AD's Best of 40 Years, 100 Best Posters of the Century and Cutting Edge Advertising and appeared on the cover of Shots.

In 1993 he returned to Australia and co-founded BMF in 1996. BMF has won hundreds of awards along with Agency of the Year several times. In 2009 BMF was also awarded Australian Agency of the Decade. In the '08 Won Report, Warren was ranked the number three ECD in the world for direct marketing and even after 30 years in the business he feels it's never been more exciting.

58th Cannes Lions International Festival of Creativity, 19-25 June 2011, Cannes, France

The International Festival of Creativity - Cannes Lions - is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

For further information, please visit www.canneslions.com

Important dates:

Creative Effectiveness Lions Open: 4 November 2011
Delegate Registration Open: 11 January 2011
Entries Open: 27 January 2011
Creative Effectiveness Lions Close: 4 March 2011
Entries Close: 11 March 2011
Festival Dates: 19-25 June 2011

Kontakt

Cannes Lions International Advertising Festival
Greater London House, Hampstead Road
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