Bob O'Leary to Chair the Asian Marketing Effectiveness Jury

Bob O'Leary (lifePR) (London, ) The Asian Marketing Effectiveness Festival, a joint venture between Haymarket and the organisers of Cannes Lions, has announced that Bob O'Leary, Head of Global Marketing for Citi, will lead the Jury at the 2011 Festival.

Citi, a division of Citigroup, is one of the world's leading financial institutions. Taking up his position in 2006, one of Bob's first responsibilities was to launch a global campaign which would introduce Citi as the new company name and confirm the company's brand purpose of driving financial success for its clients. Following this, Bob has successfully guided the company through a global financial crisis which he did by bringing the brand back to basics and ensuring that the public had a voice that removed the mystery and focused on financial education.

Bob's career has seen him work with top clients including The Lance Armstrong Foundation, Time Warner Cable, Revlon and Chubb Insurance. He has also held positions at Pizza Hut, where he helped to re-launch the brand introducing the stuffed crust pizza which became a billion dollar brand, and top advertising agencies such as Saatchi & Saatchi.

"We are delighted to welcome back Bob as the Jury Chair for the 2011 Festival. In this role he has shown commitment to recognising and rewarding the best campaigns which he does whilst leading a panel of agency professionals and top clients. His professional career is testament to his ability in ensuring global creative excellence and effectiveness, making him the obvious choice to preside over the jury," said Tim Waldron, Managing Director of Haymarket Media Asia.

Commenting on his appointment, Bob O'Leary said, "I am very excited to return as Jury Chair for the 2011 AME Awards for Advertising and Marketing Excellence. Last year was a tremendous honour and an exciting, eye-opening opportunity. The standard of entries was incredibly high and I look forward to seeing what is on offer this year. Most importantly however, the Festival provides a fantastic opportunity to celebrate together as a marketing community - see you this May in Shanghai!"

Entries for the 9th Asian Marketing Effectiveness Awards are now open. For details of how to enter and further information please visit

More About Bob O'Leary

Bob O'Leary
Head of Global Marketing Citi

Bob's first responsibility was to launch an integrated global advertising campaign for the organization, introducing the new company name 'Citi' and its brand purpose of driving financial success for its clients. The campaign launched successfully in May 2007. Ongoing, Bob, in partnership with the businesses, regions and markets, is responsible for ensuring creative excellence, effectiveness and consistency in all customer/client-facing communications.

Prior to joining Global Marketing, Bob served as the Chief Marketing Officer for the U.S. Cards business.

Bob has spent his entire career in marketing and advertising. Prior to Citi, he was a Senior Vice President at SS+K, an integrated marketing company where he worked with clients such as The Lance Armstrong Foundation, Time Warner Cable and Chubb Insurance. Prior to SS+K, Bob worked at Pizza Hut Inc. as the Director of Advertising. During his tenure at Pizza Hut, he helped to re-launch the brand and introduce the Stuffed Crust Pizza which, in its first year, became a billion dollar brand. Additionally, Bob worked at top advertising agencies such as Saatchi & Saatchi and Hill, Holliday - working with prestige clients such as Infiniti, Revlon, PaineWebber and Mexico Tourism.

Bob graduated from Boston College. He is a proud resident of lower Manhattan. And he is a member of the Associate Council at the Museum of Modern Art [MOMA].

About The Asian Marketing Effectiveness Festival

The Asian Marketing Effectiveness Festival is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and workshops, live awards judging, multiple networking events, an exhibition and a gala awards presentation. The Asian Marketing Effectiveness Awards, from which the festival has grown, are now in their 9th year, and honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The awards receive over 400 entries each year and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies.

Key Dates:

Entries: now open
Delegate registration: open from 17 January 2011
Early Entries deadline: 25 February 2011
Final Entries deadline: 11 March 2011
Festival: 12 & 13 May 2011 - Pudong Shangri-La hotel, Shanghai, PRC
Awards Ceremony: 13 May 2011 - Pudong Shangri-La hotel, Shanghai, PRC


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