Nicolas Peter to lead European sales region

Nicolas Peter to lead European sales region (lifePR) (München, ) Effective October 1st, 2011 Nicolas Peter (49) will assume responsibility for the European sales region, previously led by Ludwig Willisch, who will become new president of BMW of North America, as already announced.

Nicolas Peter, who studied and holds a doctorate in law, joined the BMW Group in 1991 and has gained extensive experience in sales and controlling. Peter has occupied a number of positions, including head of BMW in Sweden and BMW Nordic, and was most recently responsible for Group controlling at the BMW Group.

The BMW Group's European sales region comprises all European countries with the exception of Germany. This area accounted for over 30% of the BMW Group's total global retail.

"In Nicolas Peter, the European sales region is gaining a manager who will be able to master the individual challenges of different countries. His extensive experience in sales and controlling will ensure that this sales region continues to make a major contribution to the business success of the BMW Group," stated Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing.


Petuelring 130
D-80788 München
Telefon: +49 (89) 382-0
Jochen Frey
BMW Group
Alexander Bilgeri
Head of Business and Finance Communications


Social Media