Spikes Asia launch Innovasia New Technology Zone

(lifePR) (London, ) Spikes Asia, the regional awards and festival for creative excellence in advertising and communications in Asia-Pacific, will this year introduce Innovasia, a new interactive technology zone where delegates can discover a range of new technology coming out of Asia and beyond, and have the opportunity to talk to the people and companies behind the technological innovations that will shape the future of communications.

Innovasia is sponsored by global communications agency Isobar and includes exhibitors such as Microsoft, HTC and Isobar's NowLab featuring LG, JUX, and Netville. Showcasing their most exciting new technologies in a dynamic and experiential space located in a dedicated area at the heart of the festival, delegates can interact with the latest apps, gadgets, visualisations and games and learn how the relationship between brands and technologies will shape the campaigns of the future. Attendees will enjoy an innovative experience of converging the virtual with reality, highlighting how we are bringing tomorrow now.

"Innovasia will complement the rich seminar and workshop programme adding another interactive dimension to the content rich event," says Myriam Coupard, Festival Director of Spikes Asia. "The continued advancements in Technology have an important impact on brand communications. We are delighted to be teaming up with Isobar to bring the latest innovations to Spikes Asia attendees."

Jean Lin, Global Chief Strategy Officer & CEO of Isobar Asia Pacific, says: "Isobar is all about innovation and pioneering digital solutions, so when the opportunity was presented to us to be the major sponsor of Spikes' inaugural Innovasia, we were thrilled to be involved."

Companies wishing to take part in Innovasia should contact innovasia@spikes.asia

Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia.

The Spikes Asia Advertising Festival - celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 18-20 September 2011
Building on 24 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by close to 1,500 delegates in 2010, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print & Poster Craft, Film Craft, Design, Mobile and PR.

Key dates
Entries now open
Entries deadline extension: 19 August 2011
Delegate registration now open
Festival dates: 18-20 September 2011


Cannes Lions International Advertising Festival
Greater London House, Hampstead Road
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Amanda Benfell
PR & Press Manager
Cannes Lions, Eurobest, Dubai Lynx, Spikes Asia
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